Mike Wolber: A Blueprint for Crafting a Thriving Sales Organization with Rent Dynamics' CRO
Outbound Sales

Mike Wolber: A Blueprint for Crafting a Thriving Sales Organization with Rent Dynamics' CRO

| Justin Ashby | Mar 07, 2024 |


Embark on an exhilarating journey with Justin as he ventures into the realm of sales mastery alongside the esteemed Mike Wolber, the ingenious Chief Revenue Officer of Rent Dynamics.  Mike unveils the blueprint for crafting a thriving sales organization. Prepare to be captivated as Mike shares his visionary approach to recruitment, advocating for the hiring of sales academics and the formulation of a robust go-to-market strategy. Brace yourself for a whirlwind of insights as Mike delves into the intricacies of effective coaching and communication within the team, emphasizing the transformative power of these practices. With a keen eye on the horizon, Mike shines a spotlight on the critical importance of pipeline management and the dangers of succumbing to tunnel vision in sales pursuits. Immerse yourself in this riveting conversation, where Mike's pearls of wisdom illuminate the path to building and managing a sales powerhouse that defies all expectations.


  • Hiring sales academics and individuals who are proud to be in sales is crucial for building a strong sales organization.
  • A strong sales force is characterized by high morale, effective communication, and a focus on pipeline management.
  • Building a repeatable go-to-market plan involves understanding the product, messaging, positioning, objection handling, and pricing.
  • Coaching and individualized support are essential for leveling up the sales team.
  • Adapting to changes in sales, such as remote work, requires effective communication and maintaining connection with the team.
  • A great day in sales is characterized by a focus on building, accelerating, and closing pipeline, rather than being fixated on a single deal.


00:00 Introduction and Background

03:09 Building a Strong Sales Organization

06:30 Hiring Sales Academics

08:19 Indicators of a Strong Sales Force

09:07 Building a Repeatable Go-to-Market Plan

11:32 Delivering the Go-to-Market Plan

12:03 Coaching and Leveling Up the Sales Team

17:36 Adapting to Changes in Sales

20:46 What Makes a Great Day in Sales

23:13 Conclusion

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