The Cost of Not Knowing

What is the true cost of not knowing what’s happening in your revenue engine? What is the value of real time and always on visibility? 

For CROs, VPs of Sales, Marketing leaders, Pre Sales and CS leadership, the stakes have never been higher. The pressure is mounting to perform:

Missed plan numbers, forecast inaccuracy and shortfalls, burned out teams and leader turnover at every level. 

At the core of it all? A lack of actionable insight based on true business understanding. 

And why is that understanding missing? Because the insights take too long to reach those who need to act and act with speed. 

The Visibility Gap

Speed to insight, speed to action, speed to results. Data work takes time, people and tooling. Priorities are competing, logic lives across functions. Metrics need defining, aligning, interpretation and consensus. 

Everyday we hear: “What do I even do with this?” 

And that’s an excellent question to be asking. Between the data, insight and decision making there are dashboards, slides, spreadsheets and human beings with opinions. Just getting to “This is what happened” is an exercise and by the time you do? It’s too late to act. 

“We’ll just get better next quarter.” 

No. You won’t. 

The Forecast Lie

82% of CROs say they lack confidence in their forecast. 

Yet they have a forecasting and deal intelligence platform. They have a team of analysts doing the work. So why the hesitation? 

What they’re being told doesn’t match up to reality. Trends don’t hold, deals weaken, hedges become insurmountable pipeline gaps. Sometimes in the space of hours. 

Committed pipeline projected to close at 80-90% suddenly crater to 50-60%. And no one notices until it’s too late. Or they do notice and it’s too late to fix the issue in real time. 

Take your pick. 

What it’s costing you

Attainment: According to Salesforce, only 28% of sales professionals expect to hit quota. Broader benchmarks place average attainment at just 43%, even ramped reps only at the 50-60% range.

That underperformance translates to millions of dollars in lost revenue. Extrapolate a 5% miss across hundreds of reps? You get the picture.

Aging Deals: Deals that age out of your average cycle time convert at <15%. These deals are dead without you knowing. That’s a false sense of security in your pipeline coverage, every quarter.

Layer in hedging and untracked gaps to plan? It’s death by a thousand cuts. 

RevOps Can’t Save You (But They Should be Able to)

“What about Revenue Operations?!” you ask. 

As sales teams grow, RevOps quickly morphs from systems admins to a concierge service whose every waking minute is spent at the whim of executives and leaders. 

The reality is that RevOps is already doing the grunt work: Compiling complex metrics that are tough to trend, time consuming to extrapolate and even harder to translate for an executive. 

Hard truth: That’s not why RevOps exists and you’re just adding to the problem by treating them this way. RevOps is meant to be strategically aligned to business objectives and ensuring teams are aligned to those same objectives through clear process, technology and human capital strategy. 

Any delay by your operators means missed chances to right the ship, steer it away from danger, and actually move the needle toward hitting that plan number. 

This is where real-time intelligence is paramount.

Give your revenue operators an AI companion they can access at the click of a button. Better yet, equip you, your sales leaders and your reps with the same ability. 

Level them up. 

Let’s Solve the Problem - What Knowing Looks Like

Knowing means you ask a question and get an answer. Directly, instantly, contextualized across your business. No ad-hoc spreadsheets or combing through dashboards, tossing up filters, hoping something clicks. 

Your data already contains the answers: pipeline health, rep performance and the risk you are already carrying to hit your number are waiting for you. You’re just not yet seeing it fast enough to act.  

Waiting on humans is the past. Asking your systems directly? That’s the future. 

The ROI of Instant Insight

What’s the payoff for faster answers?

You can act to mitigate risk in real-time. No waiting for your QBR deck to be populated, no end of quarter retrospectives. 

Tactically? Right now reps are spending only 25-35% of their time selling. Real time insight, the ability to act quickly to update systems, draft follow-ups and find new customers gives them their time back. 

Better insight -> Better execution -> Hitting target -> Board trust -> Career longevity

Your Visibility Checklist: Are You Flying Blind?

Is your: 

Forecast accuracy <90%

Pipeline age > 1.5x average cycle time

Rev Ops backlog overloaded with requests

Tech stack overloaded and not being fully utilized

Quota attainment <50%

If you answered yes to any of these, you might be flying blind

Not Knowing Isn’t an Option

Better visibility means you know faster, act quickly, and mitigate the risks before they become revenue impacting issues.

Without it, that average CRO tenure remains 18 months. With it? Doubled. 

In a world of buyer skepticism, revenue pressure and near unattainable performance standards, you’re already playing on hard mode. 

To win, you need clarity today - not tomorrow.